How to pronounce popular brand names in American English

How to pronounce popular brand names in American English How to pronounce NIKE

Every week I have the opportunity to coach international professionals to speak clear and engaging American English.

It’s a privilege to do this work!

Some of the most common errors that my coaching clients make is pronouncing brand names like we do here in the US.

So today, I’m going to teach you how  to pronounce popular brand names in American English.

You’ll learn to pronounce the fashion brand names: Nike, Adidas, Tory Burch, Kate Spade and Tommy Hilfeger.

You’ll learn to pronounce internet brand names: amazon, Skype, Twitter, Adobe and YouTube.

Let’s start with fashion

Nike and Adidas are both popular brands of athletic shoes. Americans pronounce them like this:

  • Nike  (yes, pronounce the last e)
  • Adidas (stress the second syllable)

Listen here

Brand names based on a person’s name are always stressed on the last name.

  • Kate Spade  (stress Spade)
  • Tory Burch    (stress Burch)
  • Tommy Hilfeger (stress Hilfeger)

Americans always emphasize a person’s last name. This is a standard rule.

Listen here

Let’s move on to internet brand names

  • amazon       (stress the first syllable)
  • Adobe         (stress the second syllable and pronounce the last e)
  • YouTube     (stress the first syllable)
  • Twitter        (stress the first syllable and use a tapped t sound)

Listen here

You can see and hear from these examples that stressing the correct syllable in brand names is really important.

Americans expect these brand names to be stressed like I showed you here. Follow my advice, you’ll say these brand names in a way that Americans understand.

Syllable stress rules

I believe that syllable stress rules are the first thing that 90% of non native speakers of American English need to learn in order to speak more clearly.

You can read more about the importance of syllable stress and how to learn the rules here on my blog. You’ll learn all the syllable stress rules and how to apply them in my American accent training courses.

About the author

Susan Ryan is an American English communication and accent reduction coach. 

Her American accent training programs will teach you how speak English in a way that Americans understand!